How to lower obesity, health inequalities, diabetes & heart disease and save the NHS money – at negligible cost (1 CME Point)
- What is the healthier food advertising policy?
- Where has it been implemented?
- What is the public health impact?
- What’s happened to advertising revenues?
- How are companies responding?
- Industry lobbying
- What you can do
- The flood of unhealthy foods and drinks is causing huge costs to public health, the NHS and the economy.
- The lack of access, availability and affordability of healthy food, plus the flooding of unhealthy food by the food and drinks industry has led to a huge rise in diet-related diseases such as obesity, diabetes, heart disease and tooth decay. Getting food policy right is a massive opportunity therefore not only for preventative medicine, but also lessening climate change, addressing inequalities and contributing meaningfully to the economy.
- We vastly underestimate the power and influence of industry lobbying which plays a critical role in significantly undermining our health. They are incredibly well resourced, influential, and effective at undermining even the most well-evidenced and robust health and environmental policies.
- We have an evidence-based, robust policy with great precedent that is proven to have significant health impacts at negligible cost – a no-brainer of a public health intervention – which we could roll out across the country tomorrow. However, industry lobbying and political fear are getting in the way. We need to create better systems for better protecting proven policies from vested interests.
- Advertising works. If it didn’t companies wouldn’t spend millions on advertising to us. No one is immune from the power of marketing. Question where you are getting your information about food from and who funded them.